How should I proceed, given there's already a similar registered trademark?

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Written by Jan Buza

Co-founder of Trama

If you know of a similar trademark in your market of interest or if you uncovered one with our free lawyer's check, the next steps will depend on multiple factors:

  • How strong their case is, i.e. the degree of similarity on display. This also includes the question of overlap in classes of goods or services.
  • How likely are they to come forward.
  • Whether you can still make adjustments to your mark to improve your chances of success.
  • Your risk tolerance.

If you decide to proceed with the registration and end up receiving an opposition, you might still have options to save your trademark. You can read more in our article What happens if someone opposes my trademark application?

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