Would a similar brand pose a threat to my trademark registration if they aren't active in my field or even close?

“We focus on making simple and delicious chocolate, ethically sourced and without additives. That’s the real alchemy where you take something that does not exist and turn it into a reality that people can see, taste, touch and smell.” Jose and Julie first met in Culinary School in Seville and it has been their dream come true to establish Eonce Chocolate, a delicious brand proudly protected by Trama.

People all over the world are using smartphones and tablets. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. The global mobile application market size was estimated at USD 187.58 billion in 2021 and is expected to reach USD 206.73 billion in 2022[1]. The trend shows that more and more people prefer to use mobile devices over the traditional system, which means more businesses are transitioning their services to mobile-first software solutions. Trademark registration offers an effective mechanism for protecting the uniqueness of this vital asset of any business, including mobile apps.

“Similar commercial impression” is often extremely difficult to assess correctly. That’s why Trama continues to rely on a highly experienced legal team in addition to its unique AI solution, providing comprehensive risk assessment at the start of every trademark registration.