What does the service mark symbol ℠ mean?

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Written by Tomas Orsula

Senior Trademark Attorney

The symbol ℠ stands for a service mark, a type of trademark denoting a service rather than a physical product. Its use is similar to the more well-known ™ symbol, and you'll find it more commonly used in the US. The usage of both these symbols doesn't adhere to any legal guidelines since they both represent trademarks that haven't been registered with an intellectual property office (yet). Usually, they are used by entrepreneurs to signal their intent to obtain a registered trademark, which, if they are successful, is then denoted by the ® sign.

You can find more information about these three symbols in this article.

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