Is Norway covered by an EU trademark?

It has been some time since Meta (former Facebook) has announced its change of the business name [1] and also much wider transition of its activities into metaverse. Since then, much has been written about that but let us allow some additional thoughts on “Why Meta?” and what does it mean from the trademark perspective.

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

“Testing how the garment fits, testing how comfortable it is to wear and testing how well the fabric holds up in the long term are all things that Shein and the like skip to churn out clothes at the rate that they do. Sweatshops and slave labour allow them to sell the garments for the prices that they do. We do things differently” Read the full story of Vanessa Jones, the founder of Sl’eau, another inspiring brand protected by Trama that brings quality and craftsmanship back to the fashion industry.