When should I register my trademark?
Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.
What does a logo trademark protect?
Written by Igor Demcak
Founder & Trademark Attorney
A logo trademark provides legal protection for the visual representation or design element that serves as a distinctive identifier of a particular brand, company, or organization. It is a form of intellectual property right that grants exclusive rights to the owner of the logo, preventing others from using a similar or identical logo in a way that could create confusion among consumers.
One of the primary purposes of a logo trademark is to establish a unique brand identity. A well-designed logo serves as a recognizable symbol that represents the goods or services provided by a business. By registering a logo as a trademark, a company can prevent others from using a similar design that may lead to confusion in the marketplace. This protection allows businesses to differentiate themselves and build a distinct brand image, fostering consumer trust and loyalty.
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