Back to Logo vs name trademark

Should I register the name or the logo?

Founder & Trademark Attorney

The right choice depends on what carries the most commercial value in your brand, and what you can afford to register.

A wordmark protects the name in any visual form, which is the broadest type of protection for a name. It is the right choice if the name itself is the primary brand asset and you use it consistently across different visual presentations.

A figurative mark protects the logo as shown. It is appropriate where the visual identity is the primary identifier, or where the name alone would be difficult to register on distinctiveness grounds.

A combined mark protects both together as a unit. Where budget allows only one registration, a combined mark covers the brand as it is actually used in most cases, though it does not separately protect the name or logo in isolation.

For comprehensive coverage, registering both a wordmark and a figurative mark separately is the strongest approach. If you're unsure which to choose, schedule a free 15-minute consultation with Trama.

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