
When should I register my trademark?
Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.
No, if you want to protect the name of your brand with a word mark, the choice of font won't impact your chances of successful registration. A word mark protects only the text itself and doesn't include any stylisation, such as fonts, colours, spacing or decorative elements. Therefore, if your word mark is dismissed for lack of distinctiveness, you can't save it by applying a (different) font to it.
A brand name written in a specific font can still be submitted as a figurative mark, not a word mark. The difference is in the scope of protection - a figurative mark would first and foremost protect the stylisation rather than the text. In some cases, the protection can extend to the text, but that once again depends on the distinctiveness of the text itself, so this might not help you protect your brand name sufficiently. Figurative trademarks also have to be used exactly as registered, so if you were to change the font later, you would lose the protection.
Can I use a PO Box as the official address on my trademark application?
Someone already owns a trademark similar to my brand. What should I do?
Is it worth paying someone else to file my trademark for me?
If I trademark my logo, name and slogan at the same time, what is protected?
Will getting the name trademarked with the logo provide me rights over the words as well?
Is there a price difference when filing wordmark vs figurative mark?
After my wordmark is registered, can I apply different fonts to it?
How much does adding a class to my JP trademark application cost?
What colour version of the logo should I choose when registering a trademark?
How should I proceed, given there's already a similar registered trademark?
What is better - owning a trademark as an individual or as a business?
What's better - registering the name or logo as a trademark?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.