What is a logo trademark?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

A logo trademark refers to the registration of a trademark specifically for a logo or a graphical representation used to identify a brand, product, or service. It is a form of intellectual property protection that grants exclusive rights to the owner of the logo to use it in connection with their goods or services and prevents others from using a similar or identical logo in a way that could create confusion among consumers.

A logo trademark can consist of various elements, including graphical designs, stylized text, symbols, images, or a combination of these elements. The purpose of trademarking a logo is to establish a distinct visual identity for a business or brand, allowing consumers to recognize and associate it with specific products or services.

By obtaining a logo trademark, a company or individual can protect their logo from unauthorized use or infringement by others. It provides legal recourse and the ability to enforce their rights if someone else uses a similar logo in a way that may cause confusion or dilute the distinctive nature of the logo.

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