Is trademark search usually done by an AI or a real person?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

Trademark searches are primarily performed by human professionals such as trademark attorneys or specialized search firms. While AI-powered tools and software can assist in the initial stages of the search process by scanning trademark databases and identifying potential conflicts, the final analysis and interpretation of the search results are typically done by experienced trademark professionals.

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