Written by Jan Buza
Co-founder of Trama
Register in the countries where you currently sell or plan to sell, prioritizing those where your brand is most at risk of being copied or where the market represents the most commercial value.
For most internationally active brands, the primary markets to cover are the EU, US, UK, Canada, Australia, and any large regional markets relevant to the specific business (China, Japan, Brazil, India, UAE, for example). Beyond those, expand registration as the business grows.
The Madrid System covers over 130 countries and is the most cost-efficient route when registering in five or more jurisdictions simultaneously. Regional systems such as the EU trademark cover entire blocs through a single application.
Plan your trademark filing strategy with Trama; free initial consultation available.
Is it better to register trademarks in more countries at once or could this be done in a staged way?
Should I get a trademark when my business expands to a new country?
Do I need to get a trademark in China if I export my products from there?
If I register a trademark in the US, can I still sell my products in the UK with the US trademark?
Does the cost of trademark registration vary between countries?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
