The trademark protection only applies to those countries where you register your trademark. This might be especially tricky if your brand operates globally. Before making a decision, you can consider multiple factors:
- You can start the registration process in those countries where you plan to distribute or market your products. The chances that your brand will get copied are relatively high in countries where your brand becomes well known.
- Next, you can consider expanding your registration to those jurisdictions where you expect to grow significantly over the next couple of years.
- Finally, take your budget into consideration. The more countries you decide to register your trademark in, the more expensive it will get. If you are a start-up and your budget is limited, select a couple of countries where you want to protect your brand first. You can always expand the protection later on.