We're running a franchise shop, wishing to expand into another country. Shall we register our logo or name?

Photo of Igor Demcak

Written by Igor Demcak

CEO & Legal Mind

When expanding your franchise shop into another country, it is generally recommended to register both your logo and brand name as trademarks. By doing so, you can protect your visual identity and brand recognition.

Registering your logo ensures that others cannot use a similar design that may cause confusion, while registering your brand name protects against the use of similar names. This comprehensive approach strengthens your legal protection and helps maintain consistency across your franchise network.

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