Back to Logo vs name trademark

Should I register both the name and the logo trademarks at once?

Senior Trademark Attorney

Yes, if your budget allows for both registration, you should file separate wordmark and figurative applications. Filing both applications simultaneously means both priority dates are established at the same time, giving you the earliest possible protection for each element.

If filing both at once is not feasible, file the wordmark first since the name is typically the higher-value asset. The figurative mark can follow as a second application when resources allow.

Related questions

12 good reasons for real estate companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for real estate companies. This article presents a concise summary of 12 key reasons why every real estate agency should think about registering for a trademark.

NBA stars are using NFTs to expand their personal brand

According to the Growth Trend Analysis and Forecast Report by MarketDecipher, the sports memorabilia market size will be US$26 billion in 2021, with NFT sports collectables currently estimated at US$1.4 billion, which is estimated to double its market size at a 100% growth rate and reach 2.6 billion in 2022. As a result, many professional NBA athletes such as Kevin Durant and King James LeBron are not missing an opportunity to further develop their personal brands by offering fans new ways to connect with them through ownership of unique digital assets.

Taylor Swift's brand strategy: song lyrics as trademarks

Immensely famous pop star Taylor Swift does not only hold countless number of awards and musical praise, but also an impressive portfolio of trademarks. As she continues to trademark her most popular phrases, she ensures the continuous growth of her brand and her legacy.