What is a fanciful mark?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

A fanciful mark, also known as a coined mark, is a type of trademark that is highly distinctive and provides a strong level of protection. It is considered the most unique and creative type of mark.

A fanciful mark is a term or symbol that has been invented or created solely for the purpose of functioning as a trademark. It has no dictionary or known meaning prior to its use as a brand identifier. Fanciful marks are typically coined words, combination of letters, or unique designs that have no connection to the goods or services they represent.

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