Written by Tomas Orsula
Senior Trademark Attorney
No, the choice of letter case has little to no impact on your chances of successfully registering a trademark.
There might be a few cases where the resemblance of certain letters of a specific typeface (such as the lower case l and upper case I) might lend the mark a secondary layer of interpretation, tipping the chances in the applicant's favour, but these are very rare. The choice of letter case is considered a mere stylisation, and because of that, unable to significantly influence the overall distinctiveness of the mark.
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