What's the process of applying for an expired trademark?

One of the best things about life in trama™ is that we come into a first-hand contact with inspiring entrepreneurs, their breathtaking inventions and that we can make our small contribution to making their business aspirations come to life! Omniwave is certainly one of these cases and together with Jorn Mineur, project manager at Bloomline which launched its Omniwave technology, we explore the entrepreneurial path that led to this novel product.

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.

With the recent rise of luxury resale, we can also see increased counterfeit products, with fashion brands being a favourite target. As the trend is likely to continue in the upcoming years, the fashion industry faces an increased risk of facing even more losses due to fake luxury merchandise. How can fashion brands protect themselves and ensure cosumers are getting authentic product?