
Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
If you would like your brand to be 100% protected, it is recommended to register both. But the best course of action depends on multiple factors, such as:
You can find a detailed comparision of registering a logo, name, or both in our article Name versus logo as a trademark.
Do I need to sell my goods/services throughout the entire country to register a trademark?
What requirements must a mark meet to be eligible for registration?
Is logo one class and the name another class when it comes to trademark registration?
How much does adding a class to my JP trademark application cost?
Are there any follow-up fees I should know about when registering a trademark?
Is it wise to start selling products while the trademark registration has not been completed yet?
Can I avoid additional costs by registering both word and image trademarks in one application?
Does the date of specimen submission have to match the filing date?
Which type of a trademark is best suited for my needs - name or logo?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.