Back to Logo vs name trademark

Should I register both the name and the logo as a trademark?

Founder & Trademark Attorney

Registering both your brand name and logo is strongly advisable. A wordmark protects the name in any visual form, while a figurative mark protects the specific visual design. Together, they cover both the most commonly copied elements of a brand.

The right and most cost-effective approach also depends on how you use your brand. If you always use the name and logo together and rarely use either in isolation, a combined mark may be sufficient as a starting point. If the name and logo are used independently across different contexts, separate registrations for each provide more reliable protection.

Where budget is a constraint, the name is usually the higher priority, since it is the element most likely to be copied and the hardest to rebrand around.

Related questions

Optimal trademark strategy for startups: What, why and when

Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.

Trademark perspective on NFTs: New, Fabled and Thrilling

$40 billion estimated market value and 1,000+ fold increase in the number of trademark applications. Those are some of the breathtaking facts about non-fungible tokens (NFTs) that have captured substantial attention from the public, regulators, established brands and last but not least, IP specialists. This article presents a trademark perspective on NFTs, exploring this novel phenomenon and emerging issues.