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Which country takes the longest to register a trademark?

Senior Trademark Attorney

South Africa, Brazil, and Canada consistently have among the longest trademark registration timelines, averaging 20 months or more for unchallenged applications. South Africa averages around 27 months, Brazil around 26 months, and Canada around 20 months.

These are averages for straightforward applications; contested cases or those requiring responses to office actions take longer. Processing times in every jurisdiction change over time as IP office workloads fluctuate.

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