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Why should I register a trademark?

Senior Trademark Attorney

The main reason why you should register a trademark is to prevent others from using identical or confusingly similar brand names or logos to create customer confusion that harms your business' reputation and revenue.

A registered trademark also gives its owner legal enforcement options, such as the right to report infringement on e-commerce platforms, send cease and desist letters to infringers, and to escalate matters to court.

If someone attempts to register an identical or confusingly similar mark in the same country, the trademark owner has the right to oppose the application and prevent the infringing brand from launching in that market.

Around 85% of brands report being victims of infringement; a registered trademark is one of the most effective tools available for combating it.

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