Back to Logo vs name trademark

If we register a logo trademark, can we still make changes to the logo itself and retain protection?

Written by Jan Buza

Co-founder of Trama

The existing registration only covers the version of the logo that’s currently on record. If the changes you’ve made change the commercial impression of the mark in any way, the updated version will not be covered by the existing application/registration.

To maintain protection as the logo evolves, file a new application for the updated version. The two registrations can coexist; the original continues to provide protection for the period it remains in force, while the new one covers the updated design going forward.

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