If we register a logo trademark, can we still make changes to the logo itself and retain protection?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

If you register a trademark for your logo and later make changes to that logo, the altered version won't be protected by the trademark. Since trademarks generally last for ten years, it is important to submit a version of your logo you know you will be using for at least a few years.

After that, if you feel your logo is not serving you any more and you'd like to change it, you don't have to wait until your ten years run out. The general practice is redesigning the logo whenever you see fit and registering a trademark for the new version.

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