Is the Madrid Protocol the same thing as the Madrid System?

Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth. Here are 5 main risks associated with not registering a trademark that can be detrimental to your brand

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

Ghana’s music festival Afrochella is accused of trademark infringement in a lawsuit filed by organizers of Coachella Valley Music and Arts Festival. This is not the first Goldenvoice, the company behind Coachella, have appeared in headlines for enforcing its trademarks, showing that music festivals are just as adamant about their intellectual property rights as any other brand.