What are the 3 most common trademark types?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

The three most common types of trademarks are:

  1. Word Marks: Word marks consist solely of words, letters, numbers, or a combination thereof. They are typically the most straightforward type of trademark and include brand names, company names, or product names. Examples of word marks include "Nike," "Apple," or "Google."
  2. Design Marks: Design marks are trademarks that consist of specific designs, logos, symbols, or graphical elements. These marks rely on visual representation to identify and distinguish goods or services. Examples of design marks include the Nike "swoosh" logo, the Apple logo, or the McDonald's golden arches.
  3. Slogan Marks: Slogan marks protect memorable phrases or slogans associated with a product or service. These trademarks can be short phrases or taglines that convey a brand message or evoke a specific brand identity. Examples of slogan marks include Nike's "Just Do It," McDonald's "I'm Lovin' It," or Subway's "Eat Fresh."

These three types of trademarks cover a wide range of branding elements commonly used by businesses to establish their identity and differentiate themselves in the marketplace. However, it's important to note that other types of trademarks, such as sound marks, color marks, or shape marks, can also be significant and distinctive depending on the industry and specific circumstances.

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