What is a suggestive mark?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

A suggestive mark, in the context of trademarks, is a type of trademark that is inherently distinctive and capable of immediate trademark protection. It falls on the spectrum of distinctiveness between descriptive marks and arbitrary or fanciful marks.

A suggestive mark is a term, phrase, or symbol that requires some level of imagination, thought, or perception to understand the nature of the goods or services it represents. While it does not directly describe the characteristics, features, or qualities of the products or services, it indirectly suggests or evokes a connection to them.

Suggestive marks provide consumers with a subtle hint or idea about the goods or services without directly describing them. These marks require consumers to make a mental leap or exercise their imagination to understand the association between the mark and the goods or services being offered.

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