How does conversion between EU trademarks and national trademarks work?

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Written by Tomas Orsula

Senior Trademark Attorney

The EUIPO recognizes "Conversion" as a procedure applicable to European Union trademarks (EUTM) to overcome possible problems stemming from the unitary character of EUTMs.

For example, suppose a EUTM application faces a problem in one of the member states of the Union (either on absolute grounds or by facing opposition in that country). In that case, the applicant can apply to convert the application into individual national trademark applications.

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