Written by Jan Buza
Co-founder of Trama
In certain jurisdictions, you may be eligible to file your trademark yourself. This will include your domicile and a couple of countries which don't require applicants to have citizenship, just a business address for sending official correspondence. In others (such as when applying for a US trademark as a non-US citizen), you won't be able to apply for a trademark without representation.
But even in countries where the choice is up to you, it would still be advisable to consider using the help of a professional. On average, 37% of all self-filed applications fail, and they are 2.5 times more likely to get rejected than applications filed by a trademark attorney. The most common mistakes individual filers make include submitting a mark that's not distinctive enough, providing an incorrect list of goods and services items, or stopping to respond in case the IP office issues an office action. A legal professional versed in the process can help you prepare your application and navigate these situations. In addition, if a similar already registered trademark opposes your application, which could lead to it being refused, they can negotiate with the third party.
When we break it down, you actually have four options - submitting the application on your own, registering through a traditional all-around lawyer, registering through a trademark attorney and utilising a dedicated service, such as Trama. You can find a detailed price comparison in our Trademark Academy.
How much does adding a class to my US trademark application cost?
Is there only an electronic certificate, or can I obtain a paper version as well?
Do I need to conduct a trademark search before filing my application?
Do I have any advantage when applying for a trademark if I already have one in another country?
How much does adding a class to my EU trademark application cost?
What are the benefits of applying for a trademark as an individual?
Should I apply for a trademark in personal or business name?
Is it possible to register a trademark with more than one owner?
How much does adding a class to my UK trademark application cost?
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“We focus on making simple and delicious chocolate, ethically sourced and without additives. That’s the real alchemy where you take something that does not exist and turn it into a reality that people can see, taste, touch and smell.” Jose and Julie first met in Culinary School in Seville and it has been their dream come true to establish Eonce Chocolate, a delicious brand proudly protected by Trama.
SquidWeb represents a single solution enterprise software encompassing every tool needed by event staffing companies to smoothly run business - and will be developed now to an industry-independent ERP system. In-depth automation, time savings through effective collaboration and service guarantee make SquidWeb stand out, contributing towards the success the company has achieved over the last 2 decades. The full story of SquidWeb’s origin dating back to the student days of its founder Simon Stürtz is truly inspiring and so are the current brand protection efforts that we explore together with Kristina Huch.
Trademark laws protect not only words and slogans, but also various shapes, sounds, and smells. With millions of trademark applications filed each year, we are seeing an influx of exceptional cases of filings for unconventional trademarks by both new and established brands. Below is a list of some of the most original and unexpected products that people have trademarked.
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
