Written by Tomas Orsula
Senior Trademark Attorney
Different trademark jurisdictions are not directly correlated. Each IP office examines applications independently and doesn’t necessarily take into account prior registration in other countries. So, for example, a successful US registration does not influence a UK assessment.
That said, having a prior registration is not without its merits. What a US registration can provide is useful supporting evidence in specific circumstances. If an application faces a distinctiveness challenge in another jurisdiction and the owner needs to demonstrate acquired recognition, a long-standing US registration with evidence of commercial use may contribute to that case. It can also serve as the basis for an international application through the Madrid System. But it does not streamline examination or reduce the likelihood of objections in other countries.
Is it better to register trademarks in more countries at once or could this be done in a staged way?
In which countries should I register the trademark to sell globally?
Should I get a trademark when my business expands to a new country?
Do I need to get a trademark in China if I export my products from there?
If I register a trademark in the US, can I still sell my products in the UK with the US trademark?
Does the cost of trademark registration vary between countries?
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