Does logo registration offer any benefits over word trademark registration?

Increasing environmental concerns lead to shifting consumer behavior, and many brands address these concerns by registering ‘green’ trademarks. The results of the study conducted by EUIPO in 2021 found a 900% increase in green trademarks being filed, demonstrating that “growing interest in sustainability is indeed reflected in the EUTMs filed at the EUIPO [1]. Read about the current green trademark trend in the EU in this article.

Ghana’s music festival Afrochella is accused of trademark infringement in a lawsuit filed by organizers of Coachella Valley Music and Arts Festival. This is not the first Goldenvoice, the company behind Coachella, have appeared in headlines for enforcing its trademarks, showing that music festivals are just as adamant about their intellectual property rights as any other brand.

#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.