Does spacing between words matter registering a trademark?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

We recommend registering your brand name as you use it, e.g., if you own a brand called "White Elephant", you should spell it as such on the trademark application, and not, let's say, "WhiteElephant".

However, when it comes to the rights granted to you by your trademark, you are protected against any third party that uses a confusingly similar version of your trademark in a market where you hold the registration. Meaning if you owned a trademark for "White Elephant" and someone sold similar goods/services under the brand name "WhiteElephant", you would have the legal grounds to stop them.

In conclusion, the space between words is not considered a distinguishing element, and does not create any significant difference between two marks.

You can find more tips on what to do and what not to do to increase the distinctiveness of your trademark in our article How can I increase the distinctiveness of my trademark?

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