
Hugo Boss trademark challenge turned into PR nightmare
What happens when an internationally well-known luxury fashion house goes against a small family-owned Welsh brewery? As it turns out, a lot of unexpected things.
Yes, it is relatively simple to change trademark ownership details, such as the official address of the owner.
Moreover, it is possible to transfer the ownership of any given trademark to a new owner - either a physical person or a legal entity. Before the transfer, you need to sign an agreement where the new owner and the old owner agree on the trademark transfer and its terms and conditions. From there, all necessary documentation must be submitted with the respective IP office for these changes to be reflected in the trademark registry.
In some jurisdictions, the ownership change is free of charge; in others, there is a fee. It is always recommended to ask your legal representative about the fee.
Are there any annual fees during the 10-year validity period?
Someone already owns a trademark similar to my brand. What should I do?
How much does the length of the trademark registration process differ between countries?
What is the price for 2 or more trademark classes in the UK?
What is the price of an additional trademark class in the UK?
Do I have any advantage when applying for a trademark if I already have one in another country?
What is better - owning a trademark as an individual or as a business?
What should I submit as a specimen if I provide e-commerce services instead of producing goods?
What requirements must a mark meet to be eligible for registration?
What proof of filing do I need to submit to Amazon Brand Registry?
What happens when an internationally well-known luxury fashion house goes against a small family-owned Welsh brewery? As it turns out, a lot of unexpected things.
With the recent rise of luxury resale, we can also see increased counterfeit products, with fashion brands being a favourite target. As the trend is likely to continue in the upcoming years, the fashion industry faces an increased risk of facing even more losses due to fake luxury merchandise. How can fashion brands protect themselves and ensure cosumers are getting authentic product?
“A lot of businesses focus on the product: what's good about the product, what makes the product so different, the unique selling proposition. You hear these phrases all the time. Take On Goliath looks at things a little differently. We go far enough back to see what's needed to support the consumer, the retailer, the wholesaler, and then the brand itself.” Read the full story of Dave Christie, the founder of Take on Goliath, another inspiring brand protected by Trama that helps SME businesses be seen and heard more.
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