Does a slogan need to be trademarked as a word mark?

Yes, a slogan is typically trademarked as a word mark. A word mark provides exclusive rights to use a specific word or combination of words, such as a slogan or tagline, in connection with your goods or services. By registering your slogan as a word mark, you gain legal protection and the ability to enforce your rights against others who may attempt to use a confusingly similar slogan.

Registering a word mark specifically for your slogan helps establish a strong brand identity and prevents others from using a similar slogan that could create confusion among consumers. It allows you to build and protect the distinctive value associated with your slogan.

While it is possible to incorporate a slogan within a logo or other trademark categories, registering the slogan as a standalone word mark provides the broadest and most comprehensive protection for the specific wording itself.