Does having a specific font matter when registering a word mark?

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Written by Tomas Orsula

Senior Trademark Attorney

No, a word mark protects just the word itself and does not include any specific font. Also, any other stylized element, such as size, colour, or spacing, doesn't make a difference in the word mark registration either.

For a trademark to protect the mark rendered in a specific font, you'll have to register a figurative mark instead. This may improve the chances of successful registration in some cases but bear in mind that such a trademark will only protect the exact same version of the logo as registered and not allow for stylistic changes. The scope of protection also changes, as the word(s) itself would not be 100% protected.

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