Register your trademark in three simple steps.

Does having a specific font matter when registering a word mark?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

No, a word mark protects just the word itself and does not include any specific font. Also, any other stylized element, such as size, colour, or spacing, doesn't make a difference in the word mark registration either.

For a trademark to protect the mark rendered in a specific font, you'll have to register a figurative mark instead. This may improve the chances of successful registration in some cases but bear in mind that such a trademark will only protect the exact same version of the logo as registered and not allow for stylistic changes. The scope of protection also changes, as the word(s) itself would not be 100% protected.

Related articles

fredrick-tendong-HVYepJYeHdQ-unsplash

Stories of our clients: Cyber Expedite

“Our goal at Cyber Expedite™ is to modernise the cyber security service procurement industry, to help organisations answer one simple question: I know I need a security service; I just don’t know what to ask for and who provides that service. We put so much effort into trading names and reviewing web domain registrations etc, why would you not want to protect that?” Cyber Expedite, founded by Niall McEvoy, seeks to add value to every organisation by simplifying the scoping and delivery of cyber security solutions and services.

andrew-neel-QLqNalPe0RA-unsplash

Stories of our clients: SquidWeb

SquidWeb represents a single solution enterprise software encompassing every tool needed by event staffing companies to smoothly run business - and will be developed now to an industry-independent ERP system. In-depth automation, time savings through effective collaboration and service guarantee make SquidWeb stand out, contributing towards the success the company has achieved over the last 2 decades. The full story of SquidWeb’s origin dating back to the student days of its founder Simon Stürtz is truly inspiring and so are the current brand protection efforts that we explore together with Kristina Huch.

Advice icon

Haven't found what you are looking for?

Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.

Not sure where to start? We are here to help.

Please select the option that best describes what you're looking for

Please select