Register your trademark in three simple steps.

Back to Trademark ownership

Who should be the owner of a trademark?

Photo of Igor Demcak

Written by Igor Demcak

CEO & Head of Legal

A trademark can be owned by individuals, business entities, trusts, etc. It can have single or multiple owners. When choosing an owner, it is advisable to select an entity that will use the mark in commerce, which will most likely be a business and not an individual.

This is because, by definition, a trademark grants its owner the right to use the trademark in commerce and protect the brand against infringement in the context of goods and services provided by the owner and tied to the mark.

This implies that the entity using the trademark in commerce and producing said goods and services should be identical to the entity registering the trademark. Even though it's not a requirement, it's worth mentioning that registering a trademark as an individual increases the risk of the trademark being revoked due to lack of genuine use by the owner and generally requires more paperwork to prevent cancellation and carry out potential ownership transfers.

You can learn more about registering a trademark in personal vs business name in this article.

Trademark registration process

Register your trademark in 3 simple steps

Trademark registration process made seamless, thanks to our experienced trademark attorneys and technology.

Related questions

Related articles

christopher-gower-m HRfLhgABo-unsplash

Stories of our clients: WeCodePixels

WeCodePixels has been helping entrepreneurs with web and mobile development projects since 2014. Respecting the uniqueness of each and every client, the customer-centric focus of this IT development company is reflected in the satisfaction of its numerous clients, including Global O-Ring and Seal, Orange Amps, Men’s Health, FHM, among others. No matter how small or large the project is, WeCodePixels provides tailored solutions to aid web and mobile development from the initial idea to launch.

Q99EALN 15

Stories of our clients: Kickresume

Kickresume is an example of a successful startup business created by Tomáš Ondrejka and Peter Ďuriš. This online tool for the creation of CVs has already helped more than 1,000,000 users get their dream job. It is the easy-to-remember name of Kickresume that has fostered the growth of this project. At the same time, it was the fear of the possible need to rebrand a successful business name that highlights the importance of brand protection efforts in the early stages of startup companies.

Explore all resources

Advice icon

Haven't found what you are looking for?

Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.

Help