Do I need a trademark to access Amazon Brand Registry?

Photo of Igor Demcak

Written by Igor Demcak

CEO & Legal Mind

Yes, trademark registration is one of the main requirements for getting access to Amazon Brand Registry. A serial number, as issued by the intellectual property office (IPO), is sufficient to gain access. However, please note that should the trademark application be eventually rejected, you may lose access to the benefits offered by joining Amazon Brand Registry.

Amazon accepts trademark registration in a number of countries for this purpose, further information on which can be found in our article Amazon Brand Registry and trademark requirement.

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