What happens if my brand name/logo I use on Amazon doesn't match my trademark?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

If you wish to become a member of the Amazon Brand Registry, you must provide your trademark application or registration number.

Before registering a trademark, make sure that it matches the branding you use on Amazon. Once you file your application with one of the IP offices, you will receive an application number. You will be requested to provide the application (serial) number when filling out a registration form for the Amazon Brand Registry. In case the application number is not active yet, you won't be able to submit the form.

Once the form is submitted, the Amazon team will carefully examine if your trademark matches the brand name or logo that you use on Amazon. If this is not the case, your request will be denied.

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