How long does it take for me to use the brand name on Amazon once I start the trademark registration process?

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Written by Tomas Orsula

Senior Trademark Attorney

You can use your brand on Amazon without trademark registration (although some additional steps may be required in that case).

If you are planning to get a trademark and join the Amazon Brand Registry, you will be able to do so once you submit your application serial number. This number is issued by the intellectual property office after receiving your application. It usually takes a couple of business days for the number to be recorded in the trademark database and start working.

You can check the progress by searching the trademark database of your IP office. Once you see your trademark there with a pending status, your serial number will work.

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