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How long does it take for me to use the brand name on Amazon once I start the trademark registration process?

Senior Trademark Attorney

You can use your brand name on Amazon without a trademark registration. A trademark is not required to list products on Amazon, though it is required to access Amazon Brand Registry and the protections it offers.

If your goal is to join Amazon Brand Registry, you can do so as soon as you have a serial number from your trademark application; typically within a few business days of filing. You do not need to wait for full registration.

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