Insights, key indicators and case studies that inspire developers of tech solutions.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
38
Perceived importance of brand
9
Willingness to pay premium for brand
A federal court has ordered OpenAI to stop using “Cameo” for a feature in its Sora 2 platform, siding with the celebrity video company Cameo. The ruling shows the growing legal risks AI companies face when branding new features too quickly. As recent disputes over “io” and “Sora” show, rushing to market can collide with established trademarks.
Expanding your brand internationally requires more than just market entry: it demands legal protection across borders. The Madrid System, managed by WIPO, is a common method to register a trademark globally with a single application. But while it streamlines the filing process, it's not without complexity or limitations.
Trademarks are among your most valuable business assets, helping your products and services stand out from the competition. But using them effectively requires care: while a strong trademark can boost recognition and loyalty, misuse can harm your brand and invite complications. And no place fosters misuse like the world of digital advertising.
2025 was the year trademark law finally started catching up with artificial intelligence. While early AI litigation focused primarily on copyright and training data, courts in 2025 were increasingly asked to confront a different set of questions: how do trademarks apply when AI systems generate content, attribute sources, or create market confusion before products are even launched?
Apple Inc. has filed a trademark infringement lawsuit against Apple Cinemas, a growing U.S.-based movie theater chain, alleging that the chain is deliberately capitalizing on Apple’s globally recognized brand name. The lawsuit was filed in a Massachusetts federal court and marks a significant escalation in Apple’s efforts to protect its brand as it steps deeper into the entertainment space following the release of F1: The Movie.
OpenAI, the company behind ChatGPT, has suddenly took down a slick promo video about its new hardware venture called “io.” And no, the $6.5 billion deal with Ive hasn’t fallen apart. But a small company with a similar name, iyO, says OpenAI crossed a legal line.
Recently, Chinese AI company, DeepSeek, has faced wide-spread privacy concerns in Europe, suffered an enormous cyberattack, and even been accused of IP theft. In addition to all of this, they have filed a US trademark application for the "DeepSeek" brand name just 36 hours after a Delaware-based company filed for the exact same name.
Artificial intelligence is advancing at an incredible pace, and the biggest tech companies—OpenAI, Google, Microsoft, and many others—are scrambling to protect their AI creations. But they’re not just patenting new technologies; they’re also rushing to trademark the names of their AI models and algorithms. Why? Because in this fast-growing industry, branding is just as important as innovation.
Mobile apps are now a big part of our daily lives. People use them for shopping, banking, entertainment, and more. But with the advantages of mobile applications comes a growing risk—brand infringement on app stores. App-related intellectual property (IP) infringement is a pressing issue that affects legitimate businesses and misleads consumers. Let's explore some of the most common threats and ways to combat infringement on app stores.
Navigating the complexities of traditional banking services for small businesses can be challenging, involving intricate processes and extended waiting periods for account approval. In response to this issue, OneMoneyWay was established with the goal of providing a faster and more seamless payment experience. In this interview, Oliver Bentzen, the CEO of OneMoneyWay, shares insights on how they make business accounts easy and accessible for SMEs of every type and structure and empower swift market entry.
