Even if you've done your homework and created a brand name and logo very different from your competition, registration can't be 100% guaranteed. More than 12 million trademarks are filed each year globally, and chances are there might be a similar brand you haven't come across. Remember that not only identical but also similar brands from your niche can come forward during the registration process and challenge your application.
This is why it is advisable to perform a trademark search before submitting the trademark application to any IP office. It is an effective way to determine the chances of success. In Trama, we offer trademark search free of charge.