Can I enroll in Amazon Brand Registry before my trademark is fully registered?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

Yes, you can enroll in Amazon’s Brand Registry even before your trademark is officially registered. Once your trademark application is filed, you can use the application number to initiate the enrollment process.

Keep in mind that eligibility timing depends on the type of mark you filed:

  • Wordmarks (brand names): Typically eligible for enrollment about one week after filing.
  • Visual marks (logos): The USPTO must first assign a drawing code to your application, which can take up to six months.

Once the required details are in place, you can take advantage of Amazon’s brand protection features ahead of final registration.

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