Back to Amazon Brand Registry

Can we change the trademark application to all caps? I think Amazon is sensitive to this.

Founder & Trademark Attorney

For a wordmark application, capitalization has no effect on the scope of protection and makes no legal difference. A wordmark protects the text itself in any capitalization; "BRAND," "Brand," and "brand" are all covered by the same registration.

If you want the application to reflect all caps, it is best to specify this before the application is filed. Once filed, the mark cannot be changed. That said, Amazon's Brand Registry does not require or prefer any particular capitalization; what matters is that the trademark matches the brand as used on your Amazon listings.

Related questions

Miley Cyrus joins Rihanna, Snoop Dogg, and Paris Hilton onboard the metaverse trademark hype train

Many celebrities, including Rihanna, Snoop Dogg, Paris Hilton, and, most recently, Miley Cyrus, have been showing interest in the metaverse with their newly registered trademarks. Metaverse is said to offer a new way to bring music or products to people who cannot physically attend their stores or concerts or who simply prefer to enjoy them from the comfort of their homes. What is behind this trend and why do celebrities find it so appealing?

Common mistakes to avoid when registering a trademark

Creating a business is not an easy job. From sketching out the business plan to choosing the name and logo, the whole process requires a lot of time and effort as nobody would want this amount of planning to go to waste. This is why business owners shouldn’t brush over one of the most important steps in the process of establishing their company – registering a trademark.

3 stripes out for Adidas

This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.