Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
How can I protect my brand name, obtain the necessary paperwork to sell on Amazon and other platforms, and what is the overall process?
Written by Igor Demcak
Founder & Trademark Attorney
To protect your brand name commercially, you need to register it as a trademark in the jurisdiction where you plan to sell your products. After filing your trademark application, you can use your trademark number to enroll in Amazon’s Brand Registry and access all the benefits the program offers.
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