Back to Trademark renewal

How does trademark renewal work?

Founder & Trademark Attorney

Trademark renewal is a straightforward administrative process. A trademark is valid for 10 years from the filing date and can be renewed indefinitely in 10-year increments by paying the renewal fee to the relevant IP office. There is no limit on the number of renewals.

In most cases, renewals can be filed in the six months preceding the expiry date. However, some jurisdictions (e.g., the US, Australia, and New Zealand) allow early renewal up to 12 months before expiry. Additionally, a grace period of six months after the expiry date is available in most countries, but it typically comes with additional costs. After that last grace period closes, the trademark lapses and cannot be renewed.

The mark is not re-examined at renewal. The goods and services list can be narrowed at renewal but not expanded.

Trama handles trademark renewals; get a renewal reminder before your deadline.

Related questions

From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian

#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.

Miley Cyrus joins Rihanna, Snoop Dogg, and Paris Hilton onboard the metaverse trademark hype train

Many celebrities, including Rihanna, Snoop Dogg, Paris Hilton, and, most recently, Miley Cyrus, have been showing interest in the metaverse with their newly registered trademarks. Metaverse is said to offer a new way to bring music or products to people who cannot physically attend their stores or concerts or who simply prefer to enjoy them from the comfort of their homes. What is behind this trend and why do celebrities find it so appealing?

13 good reasons why startups should think about trademark registration from the very start

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.