Written by Jan Buza
Co-founder of Trama
Trademark renewal is a relatively simple process. Trademarks are generally valid for ten years, after which they can be renewed for another decade. The number of renewals is not limited.
Usually, it's worth starting the renewal process six months before the expiration date, although some countries, such as the USA, Australia or New Zealand, allow applying up to twelve months before expiration.
In the case of a renewal, the trademark in question is not assessed again.
The renewal can be requested by the client or their legal representative. It doesn't have to be the attorney who did the original filing, so you will be able to change the representative for the renewal process if preferred.
If you miss the deadline, in most jurisdictions, you'll still be able to file the renewal application within six months after the expiration. This is called a 'grace period'. After that, the owner of the trademark automatically loses the right to their trademark, and if they want to protect their brand again, they have to go through the whole registration process again. When applying for renewal during the grace period, special conditions and additional fees may apply.
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Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.
Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.
Moët & Chandon, Dom Pérignon, Laurent-Perrier and other world-class producers of champagne can no longer use this term to label their products in Russia. The new law passed on 2 July 2021 has caused a considerable upheaval among champagne producers but also consumers. Our legal team has taken a closer look into this dynamics of using geographical indicators.
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
