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How should I choose the countries in which to register?

Written by Jan Buza

Co-founder of Trama

Three factors should guide the decision: where you currently sell, where you plan to expand, and where the risk of brand copying is highest.

Start with the markets where you have the most customers and revenue, since those are the markets where infringement would cause the greatest commercial harm. Add markets where you are planning to launch, registering before entering where possible. Consider markets where counterfeiting or brand copying is prevalent in your industry.

Budget is also a real factor. Registering in every possible market is rarely necessary or practical. A phased approach; core markets first, expansion over time; is the standard strategy for most brands.

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