Can my Slovak application be refused for being descriptive?

Founder & Trademark Attorney · September 07, 2025

Yes, descriptiveness is one of the most common reasons for refusal. A mark will be considered descriptive if it merely describes the goods and services you provide (or describes their quality, quantity, purpose, etc.). These trademarks are typically refused because such terms must remain free for all traders to use.

The main ways to overcome a descriptiveness refusal are to argue that the mark is suggestive rather than directly descriptive (requiring some imagination to connect it to the goods), or to demonstrate that the mark has acquired distinctiveness through long and extensive use, such that consumers now associate it with a single commercial source.

Choosing a distinctive mark from the outset is the surest way to avoid this objection. A free lawyer's check with Trama assesses distinctiveness before you file.

Related questions

Words to avoid when choosing a trademark

Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.

Common mistakes to avoid when registering a trademark

Creating a business is not an easy job. From sketching out the business plan to choosing the name and logo, the whole process requires a lot of time and effort as nobody would want this amount of planning to go to waste. This is why business owners shouldn’t brush over one of the most important steps in the process of establishing their company – registering a trademark.

How to maximise chances of a trademark registration success?

Skill, experience and attention to detail play an essential role in mitigating the potential risks that could impede a successful trademark registration. Given the non-refundable trademark application fees, relying on a trusted expert can provide applicants with an economic benefit in addition to the peace of mind.

Explore all resources

Blogs

Inspiring studies, surveys and articles.

Class assist

Find trademark classes recommended for your business.

Trademark academy

Comprehensive knowledge base prepared by our trademark attorneys.

Country guide

Guide to registration in your country of interest.

Haven't found what you are looking for?

Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.