Back to Trademark monitoring

If I discover infringement via trademark monitoring, can I send a cease and desist letter?

Senior Trademark Attorney

Yes, if you have a registered trademark in a given jurisdiction, you can send a cease and desist letter as the first formal step in enforcement.

As a general rule of thumb, the letter should be grounded in your specific registration, it should identify your trademark by registration number, describe the infringing use, and set out the legal basis for the demand. A trademark attorney can draft or review the letter to ensure it is legally sound and does not inadvertently overstate your rights.

Related questions

From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian

#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.

Trademark perspective on NFTs: New, Fabled and Thrilling

$40 billion estimated market value and 1,000+ fold increase in the number of trademark applications. Those are some of the breathtaking facts about non-fungible tokens (NFTs) that have captured substantial attention from the public, regulators, established brands and last but not least, IP specialists. This article presents a trademark perspective on NFTs, exploring this novel phenomenon and emerging issues.

Stories of our clients: ForZet, architecture and design studio

All architects have their own unique style. Successful projects speak for the architect and provide the most effective marketing strategy. In the field of architecture, it is the name of the architect which communicates quality and provides the basis for the brand’s success. Learn more about the story of ForZet, an architecture and design studio that has allowed Trama to help their brand protection efforts.