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Can I increase my chances of trademark registration success by choosing all classes relevant to my business?

Senior Trademark Attorney

No, choosing the right classes for your business doesn’t inherently increase or decrease the chances of successfully registering your mark.

However, it does ensure that your trademark properly covers all of the goods and services that are relevant to your business. If your brand operates across multiple classes and you register in all of them, you have protection across all areas. If you under-register, infringers operating in unregistered classes have more room to act. The choice of classes is about coverage, not registrability.

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