Written by Tomas Orsula
Senior Trademark Attorney
The answer to this question depends on how the trademark is used and what level of protection you are looking for.
If the added visual element is a font, it is sufficient to file one application. The brand name will have protection as well. If someone were to copy your brand name in the territory where you own a trademark, you would be able to claim infringement and stop them.
If the added visual is a font and an additional graphical element, for example, an icon, you have two options. You can either register the text together with the icon as one mark. This way, you will gain only implicit protection on the individual elements of the mark, meaning if a third party were to copy them, your claim would depend on the level of distinctiveness these elements have on their own. To increase the level of protection, you can try registering the icon and the text separately. That way, you will gain 100% protection for both.
What is the price of an additional trademark class in the US?
What is the price of an additional trademark class in Australia?
Will I be able to use different colour versions of my trademark?
What is the best way to protect all of the different variations of our logo?
Should I trademark my logo, name and slogan at the same time?
I saw a brand that started to copy my brand a little. Can a trademark help protect my business?
Can I use the word and image trademarks separately if I register them together?
What is the price of an additional trademark class in the UK?
What can I do to improve the distinctiveness of my trademark?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
