If I apply for a trademark with a generic logo to increase distinctiveness, can I update the logo later?

Fashion is one of the biggest industries in the world. Global market value of the clothing industry was set to $1.7 trillion dollars in 2021 and expected to enjoy a 6.1% growth to $1.95 billion dollars in 2022-2023 according to two different research reports by Euromonitor and McKinsey [1]. This article highlights why trademark registration is of a crucial importance for fashion retailers.

There is a myriad of reasons why trademark registration is of a crucial importance for furniture companies. This article presents a concise summary of 12 key reasons why every furniture retailer should think about registering for a trademark.

There is a myriad of reasons why trademark registration is of a crucial importance for pharmaceutical companies. This article presents a concise summary of 12 key reasons why every company safeguarding human life and health should think about registering for a trademark.