What if someone copies my brand on online marketplaces?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

If someone copies your brand on online marketplaces, it can potentially harm your business. Here are some steps you can take to address the situation:

  • Contact the infringing party directly and try to resolve the issue amicably. Politely inform them of the infringement and request that they cease using your brand.
  • Report the infringement to the platform. Most online marketplaces have policies in place to deal with intellectual property infringement.
  • If informal communication doesn't resolve the issue, consider sending a formal cease and desist letter.
  • If the offending party still doesn't comply, you can choose to take legal action.

For most of these options, owning a registered trademark is required or at least very helpful. If you are not sure how to proceed, consider consulting with a lawyer specializing in intellectual property law to understand your options and the best course of action.

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