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Should I monitor my trademark?

Senior Trademark Attorney

Yes. A trademark gives you exclusive rights, but those rights must be actively enforced. Infringement that goes undetected and unchallenged for an extended period weakens your ability to act on it later and can, in some jurisdictions, be used as an argument against enforcement if the owner is seen to have acquiesced to the infringing use.

For new trademark applications specifically, the opposition window is fixed and short. Missing it means the infringing mark may proceed to registration, at which point challenging it is considerably more difficult and expensive than an opposition would have been.

Set up trademark monitoring with Trama to catch similar filings as soon as they appear.

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Stories of our clients: Omniwave

One of the best things about life in trama™ is that we come into a first-hand contact with inspiring entrepreneurs, their breathtaking inventions and that we can make our small contribution to making their business aspirations come to life! Omniwave is certainly one of these cases and together with Jorn Mineur, project manager at Bloomline which launched its Omniwave technology, we explore the entrepreneurial path that led to this novel product.

Trademark Registration: DIY vs Professional Service

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.

When should I register my trademark?

Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.