Written by Tomas Orsula
Senior Trademark Attorney
For most Amazon sellers selling their own branded products, goods-specific classes are the right choice. The trademark should cover the goods themselves; the class that corresponds to what you actually sell. Class 25 for clothing, Class 3 for beauty products, Class 21 for kitchenware, and so on.
Class 35 is appropriate if you are reselling other brands' products or operating a multi-brand marketplace, where the retail service itself is the core commercial activity rather than the goods. Most brand owners selling their own products on Amazon do not need Class 35.
Why do I need to list goods and services on my trademark application?
Does the price of trademark registration depend on the number of classes?
How should I choose classes of goods & services for my trademark application?
Does the risk associated with the registration increase with the number of classes?
How do I register a trademark for multiple goods or services?
How can I know that I've opted for the proper classes of goods and services?
How many classes of goods and services do I need to protect a mobile app and SaaS website?
If my trademark application gets dismissed, do I lose the fee?
If my trademark is pending can I access the full scope of Amazon Brand Registry benefits?
Can I use a PO Box as the official address on my trademark application?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
