Back to Length of the trademark registration process

Is there any benefit with registering both word and logo trademarks?

Founder & Trademark Attorney

Yes. Registering both covers different types of infringement that a single registration would not.

A wordmark covers the name in any visual form, including uses that look nothing like your branding. A figurative mark covers the visual design as shown, including uses that adopt the look of your brand without using the name. Together, they leave no gap between the two; a competitor cannot copy one without infringing and then rely on the absence of the other registration as a defense.

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